Capabilities Statement

Core Capabilities &
Contractor Profile


A comprehensive overview of iWoman Digital's qualifications, certifications, NAICS codes, contract vehicles, and core service competencies for government procurement officers and contracting professionals.

Download Capabilities Statement (PDF) Contact Contracting Office
Company Information

Business Profile


Legal Name iWoman Digital, LLC
DBA iWoman Digital
Entity Type Limited Liability Company (LLC)
Year Founded 2013
Headquarters New York, New York
SAM.gov UEI [UEI Available Upon Request]
CAGE Code [Available Upon Request]
DUNS [Available Upon Request]
Certifications & Set-Asides

Business Certifications


♀️

WOSB

Women-Owned Small Business — Federal SBA Certified

🏅

MBE

Minority Business Enterprise — NMSDC Certified

8(a) Ready

Eligible for SBA 8(a) Business Development Program

🏛️

DBE

Disadvantaged Business Enterprise — State Registered

📋

GSA Schedule

Registered on GSA Schedules (Application Pending)

🗽

NYC M/WBE

NYC Minority/Women-Owned Business Enterprise

Procurement Classification

NAICS Codes


iWoman Digital is registered under the following NAICS codes applicable to digital marketing and communications services.

PRIMARY

Primary
541810

Advertising Agencies

Full-service advertising agency services including digital, print, broadcast, and outdoor media planning and placement.

PRIMARY

Primary
541830

Media Buying Agencies

Planning and purchasing advertising time and space on behalf of clients across all media channels.

541613

Marketing Consulting Services

Strategic marketing consulting, market analysis, and campaign planning for government and enterprise clients.

541511

Custom Computer Programming

Web application development, landing page design, and digital experience development.

519130

Internet Publishing & Broadcasting

Content publishing, online media operations, and OTT broadcasting via iWoman TV platform.

541860

Direct Mail Advertising

Email marketing, digital direct response, and multi-channel direct communications programs.

512110

Motion Picture & Video Production

End-to-end video production including PSAs, government awareness campaigns, OTT content, and Section 508-compliant video.

What We Do Best

Core Competencies


🏛️

Government Communications

Public information campaigns, constituent outreach, interagency communications, Congressional communications support, and crisis communications management.

🌐

Digital Transformation

Website modernization, digital channel strategy, technology stack assessment, UX research, and phased migration planning for legacy communications systems.

❤️

Health & Social Services Marketing

Health equity campaigns, benefit program enrollment, public health awareness, and behavioral change communication programs.

💼

Workforce Development

Job training program outreach, employer engagement campaigns, economic mobility messaging, and labor market communications.

🏙️

Community & Civic Engagement

Multicultural outreach, multilingual communications, community listening campaigns, and civic participation programs.

📡

Media & Broadcasting

OTT video production, broadcast media placement, podcast production, live event coverage, and streaming content strategy.

Procurement Vehicles

Contract Vehicles


iWoman Digital is structured to participate in a wide range of federal, state, and local procurement vehicles — as either a prime contractor or teaming subcontractor.

  • GSA Multiple Award Schedule (MAS) — Application Submitted
  • NYC Agency-Specific RFP Responses
  • New York State OGS Procurement
  • IDIQ / GWAC Teaming Arrangements
  • Small Business Set-Aside Contracts
  • WOSB Set-Aside Contracts (Federal)
  • Emergency & Sole-Source Procurement
  • Cooperative Purchasing Agreements
  • Teaming & Partnerships

    Teaming Opportunities


    We welcome teaming inquiries from large primes seeking a qualified WOSB/MBE digital marketing subcontractor, as well as small businesses looking for a capable marketing-focused prime.

    🤝

    As Subcontractor

    Provide digital marketing task orders under prime contractor's IDIQ or GWAC vehicle. Ideal for primes without in-house digital capability.

    👑

    As Prime Contractor

    Lead RFP responses for marketing-centric contracts, incorporating specialized teaming partners for technical, IT, or translation support.

    🔗

    Joint Venture

    Open to mentor-protégé arrangements and joint ventures for large, multi-year contracts requiring expanded capacity.

    Track Record

    Past Performance Highlights


    Representative engagements available for reference — detailed past performance narratives available upon request or as part of formal RFP response packages.

    Federal Agency

    Public Health Outreach Campaign

    Designed and executed a multi-channel digital outreach program for a major federal health initiative targeting underserved communities in 12 metropolitan areas.

    42M+ impressions · 18-month engagement
    Municipal Government

    City-Wide Digital Communications

    Managed social media presence and digital content for a major city's communications office, including crisis communications during emergency events.

    3x engagement growth · 24-month contract
    State Agency

    Workforce Development Campaign

    Led SEO, paid media, and content strategy for a state workforce development board, driving enrollment in job training programs across target demographics.

    185% organic traffic increase · 12-month
    Federal Nonprofit

    Health Equity Awareness Initiative

    Developed culturally adapted multilingual content and OTT advertising campaign via iWoman TV to reach underserved populations with preventive health messaging.

    6 languages · 8M+ targeted reach
    Education Agency

    School Enrollment Marketing

    Full digital campaign for a public school system's enrollment initiative — combining SEO, paid search, email, and social media to drive application completions.

    22% enrollment increase · 9-month program
    Infrastructure Agency

    Public Engagement for Capital Projects

    Managed public communications for a major infrastructure project, including community meeting promotion, social media, and digital public comment facilitation.

    15K+ public comments captured
    Ready to Contract?

    Request Our Full Capabilities Statement

    Available as a formal PDF document for inclusion in your procurement file. Includes full past performance narratives, references, and technical capability documentation.