Our Story

Women-Led. Mission-Driven.
Results-Proven.


iWoman Digital was founded on the belief that exceptional marketing starts with exceptional listening — to your mission, your audience, and the people you serve.

Who We Are

Digital Marketing with Purpose


Founded in New York City and rooted in the iWoman TV media ecosystem, iWoman Digital emerged from a simple observation: government agencies and public-sector organizations were underserved by traditional digital marketing agencies that lacked the compliance awareness, mission alignment, and authentic voice these clients needed.

Today, we are a full-service digital marketing agency with deep expertise in government contracting, public sector communications, health equity campaigns, workforce development, and community engagement initiatives.

Our team of strategists, content creators, paid media specialists, and data analysts bring private-sector excellence to public-sector work — without compromising compliance or accountability.

Our Foundation

Built on Three Pillars

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Mission Alignment

We only take on work that aligns with the public good — healthcare, education, workforce, infrastructure, and community development.

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Transparent Accountability

Every campaign deliverable is measured, reported, and optimized. Your investment is tracked to outcomes, not just outputs.

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Innovative Execution

We apply cutting-edge digital marketing technologies while ensuring accessibility, compliance, and equity in every deliverable.

What Guides Us

Our Core Values


01

Integrity in Every Interaction

We honor our word, meet our deadlines, and treat every stakeholder — from agency directors to community members — with honesty and respect.

02

Equity & Inclusion

As a women-owned, minority-led agency, equity isn't a checkbox — it's woven into our team composition, our creative choices, and our audience strategy.

03

Excellence Without Excuses

Government budgets deserve the same creative energy and strategic rigor as Fortune 500 campaigns. We bring our best, every time.

04

Compliance as a Strength

We view regulatory requirements not as constraints, but as a framework for building trust — with agencies, oversight bodies, and the public.

05

Community First

The communities our clients serve are the ultimate audience. We craft messages that resonate authentically and drive real-world behavior change.

06

Continuous Innovation

Digital marketing evolves daily. We invest in training, tools, and research to ensure our clients always benefit from current best practices.

Leadership

The Team Behind iWoman Digital


Our leadership team brings together decades of combined experience in government communications, digital media, brand strategy, and public sector marketing.

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Cathleen Trigg-Jones
Founder & CEO

Visionary entrepreneur and media innovator with 20+ years of experience leading transformative initiatives across technology, business, and global women’s empowerment.

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Patricia Wilson
Chief Technology Officer

Technology strategist and digital transformation leader with extensive experience in SaaS integrations, case management systems, and enterprise communications platforms.

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Nigel Kettle
Managing Director, Creative & Production

A gifted media creative who specializes in bringing innovative visions to life through a comprehensive suite of services through iWoman.

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Bridget Greene
Project Mgt & Admin Support

Operations leader with 15+ years of experience driving execution, logistics, and organizational efficiency across media and mission-driven enterprises.

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iWoman TV

Available on Roku, Apple TV, Amazon Fire, and streaming platforms

Live Programming On-Demand Content NYC Focus Women's Audiences Multicultural Reach
The iWoman Advantage

Backed by a Media Network


iWoman Digital is uniquely empowered by its parent media brand, iWoman TV — an OTT television network available on Roku, Amazon Fire TV, Apple TV, and major streaming platforms, with a dedicated audience of empowered women across New York City and beyond.

This gives our clients exclusive access to broadcast-quality video production, OTT advertising placements, and an established media platform to amplify public service announcements, community outreach campaigns, and government initiatives.

Explore iWoman TV →
Let's Connect

Ready to Meet Our Team?

Schedule a no-obligation introductory call to discuss your project, RFP, or teaming opportunity.